Setting up a Web Form to Capture Leads

Created by Daniel Beckett, Modified on Wed, 22 Mar, 2023 at 12:09 PM by Daniel Beckett

This guide is intended to help you get the information required to capture leads from a Web Form into FLG.

A HTML template form can be generated from within FLG by going to:

Tools > Capture Leads > From a Website > Web Form

Select capture method: 'Web Form’

Choose the Lead Group, Introducer, Site and Marketing information.

The confirmation page and error page URL’s can also be added.

(There’s an explanation of each option onscreen listed below)

Once everything is set just click on ‘Continue’ to generate the template.

Explanation of the onscreen options

Capture Method: The method being used to capture leads into FLG.
Lead Group: The Lead Group that you want the leads to be sent to. Managed from Settings > Lead Groups.
Introducer/Source: Optional. Specify an Introducer that the leads should be associated with. Managed in the Partners area.
Associated Site: Optional. Specify which site the leads should be associated with. Managed from Settings > Sites.

Note: - By associating a site, you can then send emails using the Sites Details i.e Email address

Note: - If no site is selected, the leads will associate to the default Site on your account.

Confirmation Page URL: Optional. The web page that a user should be redirected to on a successful lead submission.
Error Page URL: Optional. The web page that a user should be redirected to in the event of any errors.
JavaScript Validation: Specify whether JavaScript validation should be included in the template. With it enabled any required fields will be validated on form submission.
Marketing Source / Medium / Term: User Defined. Marketing information that can be associated against the leads submitted from the web form. Useful for tracking where the lead came from or particular campaigns. Managed from Settings > Configuration > Preferences. (under Defaults)

The generated template can be embedded onto a web page to submit leads.

Posting URL

The posting URL can be found as part of the Web Form template described above and will be included in the line for <form action> e.g:

<form action="https://demo.flg360.co.uk/api/APIHTTPPost.php" method="post">

Data

You may have your own web form and only require the field names and URL to Post to. The best way to get these is by pulling them from the template but here’s an overview:

Field	Type	Required	Sample	Notes
intLeadGroupID	Integer	Yes	51639	Provided by ‘Capture Leads’
strLeadFirstName	String	Yes	John	First Name
strLeadLastName	String	Yes	Smith	Last Name
strSource	String	User Defined	Google	Marketing Source
strMedium	String	User Defined	PPC	Marketing Medium
strTerm	String	User Defined	Loans	Marketing Term
intSiteID	Integer	User Defined	14415	Provided by ‘Capture Leads’
intReferrerBuyerID	Integer	User Defined	31211	Provided by ‘Capture Leads’
strAPISuccessURL	String	User Defined	https://www.example.com/thank-you	Redirect Page (on a successful submission).
strAPIFailURL	String	User Defined	https://www.example.com/error	Redirect Page (Where there is an error).
intTitleID	Integer	User Defined	1 (Mr.) 2 (Mrs.) .....	Provided by ‘Capture Leads'. Must match a value from the list.
strLeadPhone1	String	User Defined	01282123456	Phone number.
strLeadPhone2	String	User Defined	01282654321	Alternative phone number.
strLeadFax	String	User Defined	01282321654	Fax number.
strLeadEmail	String	User Defined	john@abc.com	Must be valid email address.
strLeadAddress	String	User Defined	1 High Street	Address line 1
strLeadAddress2	String	User Defined	This Area	Address line 2
strLeadAddress3	String	User Defined	This Village	Address line 3
strLeadTownCity	String	User Defined	This Town	Town
strLeadPostcode	String	User Defined	BB12 1BC	Postcode
strLeadCompanyName	String	User Defined	ABC Ltd.	Company name
strLeadJobTitle	String	User Defined	Manager	Job title
strLeadDOBDay	String	User Defined	15	Date of birth (day)
strLeadDOBMonth	String	User Defined	12	Date of birth (month)
strLeadDOBYear	String	User Defined	1990	Date of birth (year)
strLeadDOB	String	User Defined	1990-12-15	Full date of birth. dd/mm/yyyy or yyyy-mm-dd
intDPAStatusPhoneID	Integer	No	1	Permission to phone. 1 is permission 'Yes' and 2 is permission 'No'.
intDPAStatusSMSID	Integer	No	1	Permission to text. 1 is permission 'Yes' and 2 is permission 'No'.
intDPAStatusEmailID	Integer	No	1	Permission to email. 1 is permission 'Yes' and 2 is permission 'No'.
intDPAStatusMailID	Integer	No	1	Permission to mail. 1 is permission 'Yes' and 2 is permission 'No'.
intDPAStatusFaxID	Integer	No	1	Permission to fax. 1 is permission 'Yes' and 2 is permission 'No'.
LeadData1 - 50	Varies	User Defined	Anything	A list of fields in your Lead group. Provided by ‘Capture Leads.

Response Codes

A web form submission will return a response code based on the outcome.

1 - Successful
0 - Error

The '?id=000000' is added the Success Page URL

We append the new lead's ID to the success URL so you can parse it and present it to the user. This sometimes causes problems with some content management systems (CMS).

Need more help?

We always aim to provide great support to everyone. Contact our support team for help and advice or let us know how we can improve FLG on our feedback site.