How to send an SMS Campaign

Sending SMS Campaigns

 

FLG’s SMS editor gives you a simple way to create and send text message campaigns as part of your bulk actions.

Your message is written in plain text with merge tags, and a live segment counter shows exactly how it will be billed and delivered before you send.

Getting Started

To access the SMS editor:

1. Go to Search leads.
2. Select your recipients using filters or tick boxes.
3. Click Bulk actions > Contact
4. Select either a pre-made template or New SMS campaign

You’ll now see the SMS builder, with campaign settings on the left and the message field in the middle.

Set your Campaign Details

On the left-hand side, fill out the following:

• Campaign name
  • Give your SMS a meaningful name for future reference.
• Save as a new template (optional)
  • Tick this if you'd like to reuse the message later.
• Sending options
  • Choose which number the SMS should send from. 
  • De-duplication is applied by default 
  • For more information on these options see Campaign Sending Options.
• Scheduling options
  • Choose whether you want to send your email immediately or at a future date and time.
  • For more information on these options see Scheduling Options

  

Writing Your Message

Type your message directly into the text field. Above the message box, FLG shows a live count in the format X characters (Y of Z segments), so you always know how your message will be billed before you send.

Select the info icon next to the character count for more detail on how segments are calculated.

Please note: FLG does not support Unicode characters, such as emojis, in SMS messages. If any are included, they are stripped silently when the campaign is sent, and no warning is shown. Check your message reads correctly without them before you schedule. For more detail, see Unicode Characters Are Not Supported in the SMS template builder article.

SMS Options

Short links applied: Automatically shortens any links in your message. This can reduce your character count and may bring your message down a segment.

Personalising your messages

Utilise Merge Tags to personalise your SMS. For example:

• {LEAD_FIRST_NAME}: Inserts the lead's first name.
• {USER_NAME}: Inserts the name of the user assigned to the lead.

Note: Click Merge tags above the message box to see the full list of available tags. Since merge tag values vary by lead, the segment count shown while editing is an estimate, actual segment count for each recipient may differ depending on the length of the data inserted.

Need Further Assistance?

If you have any questions or require additional support:

•     Visit our Help Centre for more articles and guides.
•     Contact our support team via the Help option within the FLG platform.