Compare Campaigns

Modified on Wed, 8 Jul at 7:57 AM

The campaign comparison view lets you compare the delivery metrics of up to 3 completed campaigns side by side. This is useful for spotting trends across sends to the same audience, testing different subject lines, or reviewing performance over time.

Campaign comparison is available on Growth and Enterprise plans. Customers on legacy plans can access this feature on Professional and Concierge.

How to Compare Campaigns

Go to Campaigns in the main navigation and select the Completed Campaigns tab
Select the checkbox next to each campaign you want to compare. You can select up to 3.
A Compare campaigns button will appear at the bottom of the screen, showing how many campaigns are selected
Select Compare campaigns to open the comparison view

Reading the Comparison View

Each selected campaign is shown as a separate column. The campaign details at the top of each column show:

Date and Time: when the campaign was sent
Subject Line: the subject line used for the email
Template:: the template the campaign was built from
Type:: the campaign type (for example, Email)
From Name: the name the email was sent from
Audience Size: the total number of leads in the campaign

Below the details, each campaign shows the same set of delivery metrics:

Sent: messages successfully sent
Delivered: messages that reached the recipient's inbox
Opened: messages that were opened
Clicked: messages where a link was clicked
Replied: messages that received a reply
Soft Bounce: temporary delivery failures
Hard Bounce: permanent delivery failures
Total Bounce: the combined soft and hard bounce count
Unsubscribed: recipients who unsubscribed after receiving the campaign
Spam: messages reported as spam

Each metric shows the total Amount and the % of Sent.

VS First Column

The first campaign you selected acts as the baseline. All other campaigns in the comparison show an additional VS First column, which shows how each metric differs from the baseline campaign. A green value means performance was higher; a red value means it was lower.

The baseline campaign does not show a VS First column, as it is the reference point for the others.

Need Further Assistance?

If you have any questions or require additional support:

Visit our Help Centre for more articles and guides.
Contact our support team via the Help option within the FLG platform.